Improve customer satisfaction with the proper customer care

CRM stands for Customer Relationship Management, but Customer Lifecycle Management is often spoken about. The processes that manage all your customer interactions and data. Customer service is a more specific technological part of CRM, as it is primarily used to resolve customer issues and provide any other type of support your customers may need. 

CRM combines all processes for managing and analysing customer interactions, so we should say that customer service is part of CRM. NPS and other metrics can be used in CRM outside of customer service. Every customer service interaction is important, our B2B version of CRM Service gives you the ability to both serve your customers and gather the data you need to improve your customer relationship management. 

You can collect data in one place and use it to improve every aspect of your customers’ journey, not just your customer service. Improved customer satisfaction and loyalty is something every business strives for, and having the tools to capture data from every customer interaction can give you the valuable insight you need to improve your customer relationships. 

Of course you can! For example, support tickets can be created using both email and the customer portal, and all tickets created can be found in one central location, regardless of how they were sent to you. Our Contact Center allows your customers to call or text you. 

Gathering feedback from customers to see what they think about your service is a valuable tool that should not be underestimated. By gathering feedback, you can find out what is currently working in your service and what processes need improvement to provide your customers with the best possible customer service.